TABS Toothpaste Tablets Branding & Packaging Design.

Client Brief:
ecoLiving asked me to create a new brand called TABS, a range of eco-friendly toothpaste tablets. They wanted the packaging to feel fun, colourful, and functional, avoiding the typical “plain” aesthetic often seen in eco products.

My Approach:
I designed the brand identity and packaging for the range, focusing on a bright, modern look that feels fresh and approachable while staying true to eco values. The products are packaged in pouches, designed to stand out on shelf with a clean yet playful personality.